Decoding the Future of Marketing
The science behind the dynamic nature of the healthcare marketing landscape is certainly inspiring for aspiring and practicing pharma marketers.
With the purpose to crack the code for successful marketing strategies in today's digital age, Harshit Jain MD dons the hat of an interviewer to interact with renowned marketing personalities of the global pharma marketing industry and discusses about the innovative strategies that have the potential to transform the pharma marketing ecosystem.
The span-new knowledge-exchange series brings insightful discussions on table that disentangle the challenges in today’s pharma-marketing industry, as well as sheds light upon the diverse facets of digital marketing to upscale the industry, globally.
About the Host
Globally recognised as a leading storyteller, marketing entrepreneur and a physician, Harshit Jain MD, has been acknowledged for redefining healthcare businesses with innovative marketing tactics. An accomplished speaker and a change-maker, his creative campaigns include - The Immunity Charm, Noon Assembly, Blouse Door, to name a few.
In 2019, Jain founded Doceree with a vision to address the acute problem of rising healthcare costs, by bringing in efficiencies in HCP communications. For his contributions, he has been named Elite Disruptor 2020 by PM360 and was one of the 40 Under 40 honourees for Medical Marketing and Media’s 2021 class.
Post the successful book launch of 'The Next Marketing - To Healthcare Professionals' by Harshit Jain MD on Point-of-Care marketing, the physician turned pharma marketer builds a new library for industry’s best learnings with his brand new knowledge-exchange series, 'The Next Marketing With HJ'.
SEASON 1 | EPISODE 03
POWER OF OMNICHANNEL MARKETING
FOSTERING ENGAGEMENT IN PHARMA
Guest: Nancy Phelan, Senior Vice President - Omnichannel Activation, Indegene
The third episode of the series features Nancy Phelan, who currently leads the Omnichannel Activation at Indegene. Nancy’s discussion with Harshit Jain MD (HJ) dives deep into the versatile and modern-age facets of omnichannel marketing, with pharmaceutical data holding utmost value.
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As the discussion unravels the mystery behind minimal digital presence of pharmaceutical researches, it additionally sheds light upon the innovative tactics that can potentially solve this problem, creatively.
DECODING THE FUTURE
OF MARKETING
Episodes | The Next Marketing with HJ
Season 1
Episode 1 | Harjot Singh
Episode 2 | Ritesh Patel
