Decoding the Future of Marketing
The science behind the dynamic nature of the healthcare marketing landscape is certainly inspiring for aspiring and practicing pharma marketers.
With the purpose to crack the code for successful marketing strategies in today's digital age, Harshit Jain MD dons the hat of an interviewer to interact with renowned marketing personalities of the global pharma marketing industry and discusses about the innovative strategies that have the potential to transform the pharma marketing ecosystem.
The span-new knowledge-exchange series brings insightful discussions on table that disentangle the challenges in today’s pharma-marketing industry, as well as sheds light upon the diverse facets of digital marketing to upscale the industry, globally.
About the Host
Globally recognised as a leading storyteller, marketing entrepreneur and a physician, Harshit Jain MD, has been acknowledged for redefining healthcare businesses with innovative marketing tactics. An accomplished speaker and a change-maker, his creative campaigns include - The Immunity Charm, Noon Assembly, Blouse Door, to name a few.
In 2019, Jain founded Doceree with a vision to address the acute problem of rising healthcare costs, by bringing in efficiencies in HCP communications. For his contributions, he has been named Elite Disruptor 2020 by PM360 and was one of the 40 Under 40 honourees for Medical Marketing and Media’s 2021 class.
Post the successful book launch of 'The Next Marketing - To Healthcare Professionals' by Harshit Jain MD on Point-of-Care marketing, the physician turned pharma marketer builds a new library for industry’s best learnings with his brand new knowledge-exchange series, 'The Next Marketing With HJ'.
SEASON 1 | EPISODE 06
EQUITY FOR EQUALITY
BREAKING SOCIAL BARRIERS IN PHARMA
Guest: Karima Sharif-Ali, Managing Director - Initiative
The sixth episode of the series features Karima Sharif, one of the prominent leaders in the life sciences, currently working as a Managing Director at Initiative.
Acknowledging the growing importance of equity in the global healthcare industry, Karima Sharif-Ali and Harshit Jain MD (HJ) discuss how a more 'culturally inclusive approach' by life sciences marketers can ensure unbiased patient representation and HCP engagement to maintain quality treatment standards.
As both thought leaders continue to converse, the interaction unravels how in the era of machine learning, human intellect holds immense value to avoid technology induced biasness.