With the rising healthcare costs and a forever-changed medical system due to the COVID-19 pandemic, the marketing landscape for healthcare professionals (HCPs) has changed dramatically and the ability for marketers to reach them even more challenging.
While there is no easy fix, there are immediate steps life sciences brands can take to efficiently cultivate and facilitate digital marketing strategies, including improved POC messaging.
Harshit Jain MD
Author
About the Book
The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has shifted to digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician, Harshit Jain MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.
The Book aims to equip organizations with strategies to efficiently cultivate and facilitate digital messages to clinicians within POC channels, enabling them to gain the ability to advance the support that providers receive, to achieve better health outcomes for their patient.
Covered in the book
The power of an effective POC messaging campaign
Data-based learnings to customize messages to an HCP’s specialty
Educating HCPs about financial assistance programs
Data analytics to understand the optimal path to reach HCPs
Role of analyzing behavior patterns of providers for enhanced digital interactions
Driving script lifts through AI-enabled analysis solutions for messaging campaigns
About the Author
Harshit Jain is a leading storyteller and a creative-data integrator in healthcare. He is an accomplished speaker and globally awarded healthcare marketing influencer who has been bestowed with the greatest industry awards for his pathbreaking work in addressing some of the biggest health challenges.
In 2019, Jain founded Doceree. As CEO, his vision and goal are to address the acute problem of rising healthcare costs by bringing efficiency to communications with healthcare professionals. For his work at Doceree, he was named Elite Disruptor 2020 by PM360 and was one of the 40 Under 40 honorees for Medical Marketing and Media’s 2021 class.
Jain's other accolades include the Cannes Lions Grand Prix for Good, India’s first Black Pencil at D&AD Awards, One Show’s first ever Best of Discipline Award in Health, Wellness & Pharma category, 40 under 40 APAC marketing-communications achievers, 2017 Most Influential Global Marketing Leaders of the Year by the World Marketing Congress and more.
Viewpoints
Ritesh Patel
Angelo Campano
George C.D. Griffith
The growth of telehealth has empowered every stakeholder within the care process, from physicians and their patients to marketers who support the process and will continue to transform the way care is delivered and managed.
Jeffrey D. Erb
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